Welcome to Mini Maatje
Home to 180 nationalities, Amsterdam prides itself as a melting pot. As a freelance writer, who also happens to be a mixed-race buitenlander, I often shine a spotlight on diversity in my content because representation matters and so does local impact.
In 2020, the momentum behind #BLM brought well-deserved attention to Black-owned businesses in Amsterdam and beyond. Supporting minority-owned spaces contributes to the community, helps close the racial wealth gap, promotes job creation and makes a statement for other brands to follow suit.
So, whether you’re new to the #buyblack movement or already tend to shop locally, use Mini Maatje as a pocket guide for spending a day in Black-owned Amsterdam.
–– Lily Heaton (she/her)
Mini Maatje Editor
Follow Lily: @lilywanderlust
CHECK OUT MINI MAATJE IN JOURNAL 001
Turn to page 31 in the centre of the journal for your own rip-out-and-keep version of Mini Maatje to share with your friends and fam when they come to visit.
Or keep it handy for when you want to see a different side of the city yourself.
Order your copy of Journal 001 now.
DID WE MISS ANYONE?
Know a Black-owned business in Amsterdam that’s not included, or want to feature your own?
Email firstname.lastname@example.org and we’ll add them to the directory.