Changes to everyday life – on a global scale – relentlessly came over us in waves. Some days were manageable while others were a case of taking things an hour or minute at a time. Just as we felt we’d adjusted to something, a new challenge came along to upend reality again.
On top of it all, time itself became a more and more alien concept.
As the year dragged on it became evident that a clean slate was what most of us craved. The usual anticipation to start a fresh year was heightened.
That’s why we wanted to inspire some community spirit so we could blossom gently into 2021.
For us, community care is a practice where we take time to rest, find joy and take care of one another.
There was no more simple way we could do this than to bring our people their flowers – quite literally.
So we got to work.
BRINGING PEOPLE THEIR FLOWERS
On New Year’s Eve, we created 50 bouquets wrapped in pages of our journal to bring some colour and joy to people as they walked around Amsterdam’s parks.
Come 1st January with bouquets ready, it was time to load up the bakfiets and get on the floral road.
We made it to Flevopark and Vondelpark and – respecting physical distancing rules – got to give blooms to new members of our community.
As well as a bunch of flowers, we got to share Journal 001 with people of all ages and backgrounds by giving everyone a copy or two.
It was also an opportunity to let them know a bit about our story.
TO LOVE IS TO HEAL
As a self-funded, POC-founded, independent content platform, it’s important to us that we stay true and authentic in telling the stories of our community.
People of colour and other underrepresented minorities need space to be seen, heard and celebrated.